5am.
The Founding 50 · EverydayClaim my place in the Founding 50
The Founding 50 · Everyday program

Stronger, faster and fitter in 8 weeks. With the numbers to prove it.

For runners, gym-goers and first-time movers who train around a job. The Everyday program is the same training system our coaches run for professional athletes, written to your week. No bootcamp. No guessing. No one shouting.

  • A baseline test in week 1, your first retest at week 4
  • A plan written to your calendar by a 5am coach, 3 to 5 sessions a week
  • Every session on your phone in the 5am app
Claim my place in the Founding 50 $276 · six months
No card today · 14-day money-back guarantee
Founding intake closes 31 October 2026, or when the 50 places are gone
Built by a coach fromNWSLUSLAFLWPremier League Academy
Sound familiar?

You're not short on effort. You're short on a plan.

You've done the apps and the six-week challenges. The results didn't stick.

You train hard for three weeks, life happens, and the whole thing falls over.

You have no idea whether you're actually getting stronger, faster or fitter. You just hope.

Professional athletes don't train harder than you. They train to a plan that was written for them, tested, and adjusted from the numbers. That's the whole difference. Everyday gives you that plan.

How Everyday works

The pro review cycle, sized for a real week.

Four steps, on repeat, for six months. The same loop our coaches ran inside professional environments.

  1. 01
    Assess

    A baseline test in week 1. Strength, speed, capacity. Written down.

  2. 02
    Program

    A four-week block written to your calendar, your equipment and your goal.

  3. 03
    Review

    A monthly review with a coach. The numbers explained, questions answered.

  4. 04
    Retest

    Same benchmarks, every four weeks. You see the numbers move, in writing.

Real athletes, real numbers
“The strength and conditioning program I was given undoubtedly boosted my performance. I was able to jump higher, move quicker, and become more forceful in throwing and kicking, proven by my testing results as well as my achievements and performance.”
Abby InmanGoalkeeper · NPL 1
Claim my place in the Founding 50

Everything in a Founding 50 place

Six months of the full Everyday program, plus three founding bonuses that normally sit in Going Pro.

  • Baseline testing in week 1
    So the next six months have a starting line.
  • Six four-week blocks, periodised
    Written to your week by a 5am coach. Miss a session and the week absorbs it.
  • The 5am app
    Every session, set and rest on your phone. Log it and see the trend.
  • Six monthly retests
    Results published to you. Proof you're moving.
  • Six coach reviews
    A small-group review every month. Your questions, answered properly.
  • Founding price, locked
    $69 a month after six months if you stay. Cancel any time.
Founding bonuses

Only for the first fifty. Not on the standard price, not later.

  • Bonus 1: A one-to-one walkthrough call in week 1Going Pro feature

    30 minutes with your coach on your baseline numbers and how your first block was built. Everyday runs on group reviews; founding members get this one-to-one.

  • Bonus 2: One month of video reviewWorth $80

    Send training footage in your first month and your coach reviews it with feedback inside the week. A Going Pro feature, included for founding members.

  • Bonus 3: Founding 50 kitFounding only

    A 5am training tee that only the first fifty ever get. Small thing. Feels good.

A personal strength and conditioning coach costs $80 to $150 a session. Three sessions a week for six months is more than $6,000. The Founding 50 gets the same programming system for $276.

Six months at the standard price$414The Founding 50$276
The Founding 50 · Everyday

Six months of Everyday for the price of four, plus the founding bonuses.

$276$414once, for six months

Save $138. Pay once, take a 15-minute call so week 1 is written to you, start within 48 hours.

  • 6 months of the Everyday program
  • 6 retests, results published
  • 6 monthly coach reviews
  • The 5am app
  • Bonus: one-to-one walkthrough call
  • Bonus: one month of video review
  • Bonus: Founding 50 kit
50 places. When they're gone, Everyday is $69 a month from day one.
Founding intake closes 31 October 2026, or when the 50 places are gone

AUD. Places confirmed in order of sign-up. Your payment link is emailed after the intake call. No card needed today.

✓The Numbers Move guarantee. 14 days, full refund. 8 weeks, numbers move or we coach you free until they do.
The Numbers Move guarantee

You can't lose on this.

14 days, full refund. If it isn't for you in the first two weeks, you get every dollar back. No questions.

8 weeks, numbers move. Do the sessions and do the retest. If your numbers haven't moved, a 5am coach works with you free until they do.

Is this for you?

Yes, if you
  • Train 3 to 5 times a week, or want to
  • Have a goal: a race, a season, a number on the bar, feeling strong again
  • Are done guessing and want a plan that's actually yours
  • Can get to somewhere to lift and somewhere to run
No, if you
  • Want a 30-day transformation
  • Want a leaderboard, streaks or someone shouting at you
  • Aren't willing to do a baseline test in week 1
  • Won't log your sessions

Questions

What happens after I claim a place?

A 5am coach emails you within one working day to book a 15-minute intake call. After the call you get your payment link and your start date. Your first block is written within 48 hours of payment.

I've never followed a program. Is that a problem?

No. Most people haven't. The baseline test sets your starting line and the first block is written to it, not to someone else's.

What do I need?

Somewhere to lift and somewhere to run. The plan is written to what you have.

Is this a bootcamp?

No. No streaks, no leaderboard, no shouting. A periodised plan that expects you to have a life.

Why only 50?

Every program is written and reviewed by a coach, not generated. Fifty is what the coaching team can bring on properly in the first intake.

What if I get injured, sick or go away?

You pause. The six months stop and restart when you're back. The program earns its place every four weeks, so nobody is paying for weeks they can't use.

Why is there a call before I pay?

So week 1 is written to you, not to a template. Fifteen minutes on your goal, your schedule and your equipment. It isn't a sales call. You already know the price.

What if I want more later?

Upgrade any time. Going Pro adds video review and a monthly one-to-one. Your history and testing move with you.

Fifty places. One standard.

Claim yours now. Intake call this week, first session within 48 hours of payment.

Claim my place in the Founding 50 $276
No card today · 14-day money-back guarantee
Claim my place in the Founding 50 $276